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The Paradox of Choice: How IT Leaders Cut Through Noise
Why more innovation isn’t always better — and how to ensure the right projects win.
James Parnell
November 11, 2025
TL;DR – What Every IT Leader Should Know
Too many good ideas in IT portfolios create noise, not clarity.
Lack of prioritisation erodes confidence, slows execution, and burns out teams.
Use three lenses - Visibility, Value, Velocity - to bring clarity and accelerate decisions.
Leadership is about protecting focus as much as pursuing innovation.
The Paradox of Choice in IT Leadership
You’re an IT leader responsible for strategic investment and portfolio management, but you face a paradox: an abundance of good ideas should be a blessing. Yet, instead of clarity, it can breed confusion. Momentum stalls, and meetings leave you with more initiatives than when you walked in—each backed by logic, each pulling focus in different directions.
“Most organisations don’t struggle with a shortage of innovation — they struggle with an excess of it.”